Embracing Growth With The Future Of Commercial Print

Eef de Ridder, Vice President Commercial and Industrial Printing EMEA, Ricoh Europe

Published on May 19, 2021

May, named after Maius the Greek goddess for growth, proved to be a fitting time to unveil more details about the new RICOH Pro Z75 B2 sheetfed inkjet press.

Following its December preview, interest in the first B2 perfecting system running aqueous inks had steadily built.

This eagerness was fueled by a social media campaign that teased the arrival of the dragon and with it a B2 breakthrough designed to address a gap in the market.

One that combines high productivity with media flexibility and a wide application range to meet the full needs of commercial printers and direct mailers.

One that is optimized for quick turnarounds and backed by a Ricoh expertise and decades of experience.

Commercial printers were excited to see how it improves margins on today’s jobs and combines affordability and high productivity media versatility.

They were keen to learn more about how it enables them to create new products and harness the power of digital to offer more value.

That highly anticipated unveiling took place earlier this month. I was proud to preside over two online events when we shared with more than 250 invited guests from more than 20 different countries the cornerstones the press has been developed on.

Cornerstones shaped by extensive co-creation conversations commercial printers from around the world had with our product engineers and executives.

They are:

  1. Digital Transformation - Moving shorter runs from offset enabling easier, faster and more profitable production for direct mail, books, manuals, publishing and other specialty production.
  2. Product evolution - he widest variety of application possibilities presented by the broad A3 up to B2 plus sheet range and media weights from 60gsm to 400gsm.
  3. Technology development - Greater vibrancy, reliability and exceptional 1200 x 1200 dpi print quality at all speeds on uncoated, inkjet treated and offset stocks enhanced by Ricoh technology.
  4. Customer Insights - System reliability and ease of use driven by a powerful new Digital Front End, Ricoh’s own durable stainless steel Piezo Ricoh print heads with auto cleaning.

Attendees learned how the next evolution in print opens up limitless possibilities to help business growth.

We also detailed how the Ricoh Pro Z75, developed from the ground up, delivers on productivity, quality and durability.

If you would like to discover more about the future of commercial print contact your local Ricoh representative or use our contact form.

Welcome to the next evolution in print. We hope you enjoy the journey. The destination is limitless possibilities.

Our founding principles guide every facet of our business. They’re behind our vision for a sustainable future for our industry — and they’re evident in the forthcoming RICOH Pro Z75 and the opportunities it opens for the commercial print community.

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